Meet Our Team
Our journey began with a simple belief: investment should be personal, principled, and purposeful.
Leadership Team
Guy Holmes
General Partner
Guy is an operator-investor who has spent his career recognising talent early, backing it patiently, and helping it grow into something enduring. He began working at 16 after leaving school with no formal qualifications, starting in the mailroom at EMI Records at 17 before rising rapidly into senior promotion roles. By the age of 23, he was head of promotion for Island Records, having previously been responsible for breaking artists who would go on to define an era, including U2 and Duran Duran. In his late twenties, he founded an independent promotion company and multimedia label, achieving global success with releases such as "I'm Too Sexy", which reached number one in twenty-eight countries. What tie these chapters together are driven, unconventional people. Guy has repeatedly worked with individuals who did not fit the mould, yet went on to shape industries. He has learned that building something meaningful is never about solo brilliance, but about trust, encouragement, and sustained collaboration through uncertainty. Today, Guy brings that same mindset to investing. He works closely with founders as a constructive, steady presence, helping them think clearly, navigate complexity, and build organisations that last. He believes the best outcomes emerge when ambition is matched with kindness, judgement, and a genuine commitment to shared success.
Siddhartha Sensharma
General Partner
Sidd is an operator-investor shaped early by building, learning, and leading within diverse teams. He founded his first technology company at 14, driven by a simple problem, how to ensure people receive emergency medical help when they cannot ask for it themselves. Over several years, he led product development, fundraising, and partnerships, gaining first-hand experience of the uncertainty, responsibility, and resilience required to build from zero in complex technical environments encompassing bio-signal based access control, machine learning, and Internet of Things. At the University of Oxford, Sidd researches links between entropy, memory, and sleep using electroencephalography, and has been elected an academic scholar in Experimental Psychology. Sidd has consistently focused on supporting founders in concrete ways. Through running the OX1 Incubator, he has helped early-stage teams refine ideas, avoid common pitfalls, and move from ambition to execution, often before they are ready to raise capital. His approach reflects a belief that progress comes from guidance, not pressure. Sidd also served as a section commander in the Singapore Army Combat Engineers, an experience that reinforced his conviction that trust, preparation, and shared accountability matter more than hierarchy. As an investor, he aims to be present beyond the cheque, offering calm problem-solving, operational support, and be a sounding board to help realise the founder's vision.
Eduard Baroyan
Investment Director
Eduard is a technical operator-investor who works closely with founders as they translate ambitious ideas into functioning, scalable companies. He began building software at 10 and moved into professional development at 13, gaining experience across both large organisations and fast-moving start-ups. Over time, his work has focused on systems where technology, human behaviour, and execution intersect, from immersive and mixed-reality platforms to applied AI debating tools. Across these projects, Eduard has consistently operated at moments where clarity is limited and decisions must balance technical rigour with speed and pragmatism. Alongside his technical career, Eduard reads Economics and Management at the University of Oxford, where he has been an academic scholar, and is involved in building founder communities across the UK. Through his work with initiatives such as the Polaris Fellowship and the co-founding of the Odyssey Fellowship, he has helped create spaces where early-stage founders can learn from one another and move forward with confidence. Eduard supports founders through the practical challenges that arise between vision and delivery. He is often involved when teams face technical bottlenecks, architectural uncertainty, or the need for rapid problem-solving under pressure. He believes that strong companies are built through teamwork, patience, and shared responsibility, and aims to be a steady, constructive partner throughout that process.